The Academy

From your first skill to your first real experience in digital sales

Practical programmes for university students, fresh graduates and anyone entering remote sales. Training is not watching videos: you learn the tools, build an applied project, and prepare for real work situations.

  • 14 digital sales training tracks
  • Applied to real campaigns, not theoretical examples
  • Top performers are nominated to work on client accounts
The model

Why the academy is part of the company, not a side activity

The academy is not a separate product we sell. It is the source of the talent that works on client accounts. That changes the nature of the training completely: we teach what the work actually requires, because we are the ones who will hire the best performers.

So the curriculum is not theoretical. A trainee learns the tool, applies it on a real campaign, then is assessed on actual output: how many accounts researched, how many conversations opened, and how objections were handled.

Companies buying our services benefit from this directly: the person representing your company did not come from a job advert, they came through a training track whose content and standards we know.

University students

Anyone who wants a marketable skill before graduating, and to enter the market with applied experience rather than a certificate alone.

Fresh graduates

Anyone hitting the experience requirement in every job advert. The applied track here is that first experience.

Career changers

Anyone working in another field who wants to move into digital sales and remote work.

14

The training tracks

Fourteen tracks covering the full digital sales cycle. Tracks open in cohorts, with registration opening before each one.

Business Development
SDR Training
BDR Training
Appointment Setting
Lead Generation
CRM Systems
Customer Success
Digital Sales
Remote Work Skills
Sales Tools
Negotiation
LinkedIn Prospecting
AI for Sales
Professional Certification Prep
The journey

The trainee journey

The same path for every trainee, from registration to a work opportunity.

  1. 01

    Registration and selection

    You register interest in a track, and we run a short interview to check level and commitment.

  2. 02

    Theory and tools

    The fundamentals of the role and the tools you will actually use at work, not generic ones.

  3. 03

    Applied practice

    An applied project on a real campaign, supervised with a weekly review of your performance.

  4. 04

    Assessment and opportunity

    Assessment on actual output, with top performers nominated to work on client accounts.

FAQ

Academy questions

Is the training free?

The fee and duration of each track are set when registration opens for the cohort, because they vary by track and by the length of the applied phase. Register your interest and we will send full details before any commitment.

Do I get a job after the training?

We do not guarantee anyone a job, and any provider that guarantees one should be asked how. What we do guarantee is that top performers are genuinely nominated to work on client accounts, and that assessment happens on real output you can later show any employer.

What kind of certificate do I receive?

You receive a 4LeadGen completion certificate stating the track and the output you delivered. The "Professional Certification Prep" track prepares you for third-party exams, but in that case the certificate is issued by the awarding body itself, not by us.

Is the training remote or in person?

Tracks run primarily remotely with live sessions, and some include an in-person component in Jordan. This is stated per cohort before registration.

Do I need previous sales experience?

No. Most tracks are designed for beginners. What is required is fluent Arabic, a reasonable level of English, and commitment to the applied hours.

Ask about the next cohort

Register your interest in the track that fits you, and we will send the next cohort details: duration, requirements and how the applied training runs, as soon as registration opens.