Sales Development

A sales pipeline that runs every week, not a campaign that ends with the budget

We train Arabic-speaking sales talent, then assign it to your account: it builds the right target list, runs the outreach, qualifies against agreed criteria, and puts meetings straight into your team calendar.

  • A written definition of a qualified appointment before any campaign starts
  • Three qualified appointments free before you commit
  • A weekly report with the real numbers: touches, replies, meetings, attendance
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Overview

What you actually get

Most companies in Saudi Arabia and the GCC are not short on product or on closers. They are short on real meetings per week. A good sales rep ends up spending most of the day researching and chasing instead of selling.

We take the first half of that process off your desk: building the target account list, reaching the decision maker, opening the conversation, qualifying the opportunity, then handing your team a meeting that is ready to run. You stay on what you do best: closing.

The team on your account comes out of the 4LeadGen Academy, works under daily supervision and clear KPIs, and uses scripts and messaging written specifically for your sector and the market language you sell in.

Discuss your case with our team

Sales Development

  • Appointment Setting
  • Lead Generation
  • Dedicated SDR & BDR Teams
  • CRM Management & RevOps
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We reply within one business day.

Services

What you actually get

Each service below can be bought on its own or bundled. Open the full details to see deliverables and KPIs.

Appointment Setting

The core service: qualified meetings booked into your team calendar. You pay per appointment, not per hour.

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Benefits

  • A clear cost per meeting before you start
  • Your team walks into ready meetings instead of prospecting
  • Scale up or pause month by month

Features

  • Written, agreed qualification criteria
  • Outreach by phone, email and LinkedIn
  • An exclusion list for accounts you already work

Deliverables

  • A confirmed meeting with date and time in your calendar
  • A written brief for every meeting before it happens
  • A weekly report on the status of every account

Process

  1. 01We agree the definition of a qualified appointment in writing
  2. 02We build the account list and get your sign-off
  3. 03We run outreach and qualify
  4. 04We book the meeting and send the brief

KPIs

  • Qualified appointments
  • Show-up rate
  • Cost per appointment
  • Acceptance rate by your team
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Lead Generation

Building the right account and contact base in your target market, with manual data verification before anything is used.

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Benefits

  • A clean list you can use immediately
  • Less time lost on wrong contacts
  • Full data ownership stays with you

Features

  • Ideal Customer Profile definition
  • Manual research and decision-maker verification
  • Segmentation by sector, size and region

Deliverables

  • An updated account and contact file
  • An ICP document you approve
  • A decision-maker map for each key account

Process

  1. 01ICP workshop
  2. 02Initial list build
  3. 03Manual verification and cleaning
  4. 04Handover and sign-off

KPIs

  • Data accuracy
  • Valid contact rate
  • Target account coverage
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Dedicated SDR & BDR Teams

A full team working on your account only, on agreed hours and under daily supervision, as an extension of your own team.

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Benefits

  • More capacity without direct hiring
  • Fast replacement when needed
  • Lower running cost than a local team

Features

  • A dedicated supervisor per team
  • A weekly call with you
  • Continuous training on your product

Deliverables

  • A named team with defined roles
  • A monthly target plan
  • Individual performance reports

Process

  1. 01Define size and roles
  2. 02Select the team and train it on your product
  3. 03A pilot operating period
  4. 04Full operation with monthly review

KPIs

  • Daily outreach activity
  • Reply rate
  • Meetings per rep
  • Schedule adherence
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CRM Management & RevOps

Putting your pipeline in order inside your own system: clear stages, current data, and dashboards that show reality instead of guesses.

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Benefits

  • A clear view of the pipeline
  • Forecasts closer to reality
  • Opportunities stop leaking between stages

Features

  • Stage setup and transition rules
  • Task and reminder automation
  • Management dashboards

Deliverables

  • A configured, ready CRM
  • A short usage guide for your team
  • A weekly reporting dashboard

Process

  1. 01Review the current state
  2. 02Redesign the stages
  3. 03Configure and train
  4. 04Review after 30 days

KPIs

  • Data hygiene
  • Stage velocity
  • Forecast accuracy
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How it works

Four steps, from agreement to appointment

The same loop runs every week, and step four feeds step one: what we learn from meetings resets the list and the message.

  1. 01

    We train

    Talent comes out of the 4LeadGen Academy trained in consultative selling, then gets trained again on your specific product before the first call.

  2. 02

    We tailor

    We build the account list, write the scripts and messaging in your sector language, and agree the qualification criteria with you in writing.

  3. 03

    We reach out and qualify

    Daily outreach by phone, email and LinkedIn. Every opportunity passes the five criteria before it becomes a meeting.

  4. 04

    We book and measure

    The meeting lands in your calendar with a written brief, and you get a weekly report with the numbers: what worked and what we change next week.

Why 4LeadGen

Why this model works in the Saudi market

Arabic-speaking talent that knows the market

A call in Arabic with someone who understands how business works in the Gulf opens doors a translated email never will.

Jordan-based operating cost

Delivering from Jordan costs far less than building the same team inside Saudi Arabia, with the same language and market understanding.

Quality defined in writing

A qualified appointment is defined by five agreed criteria before we start, so there is no later argument about what counts.

Try before you commit

Three qualified appointments free. If the quality is not there, you stop, with no commitment.

Numbers, not impressions

A weekly report showing activity and outcome together, including what did not work.

Your data stays yours

Lists, conversations and CRM records belong to your company and are handed over in full when the engagement ends.

Measurement

The metrics we commit to

0

criteria for a qualified appointment, agreed in writing

0

free trial appointments before any commitment

0

fixed weekly report for the whole campaign

0 h

maximum response time to your request

These are the metrics we commit to measuring and reporting. Target levels are agreed in writing before work starts.

Industries

Industries we serve

We work across B2B sectors in Saudi Arabia and the GCC. Pick yours to see how the message and method change.

Technology & SaaS Real Estate & Development Healthcare & Clinics Education & Training Logistics & Supply Chain Financial Services & Fintech Manufacturing & Industrial Professional Services & Consulting Retail & E-commerce Contracting & Construction
FAQ

Frequently asked questions

How do you define a qualified appointment?

A qualified appointment meets five conditions: it is in the agreed industry, market and company size; the person is a decision maker or a direct influencer; they understand why the meeting is happening and show real interest; they agree to a specific date and time; and they are not a duplicate or on the exclusion list. We agree these criteria in writing before the campaign starts.

How does the free trial work?

We book you three qualified appointments at no cost, against the same agreed criteria. The point is to let you judge quality before paying. The trial is available once per company (we count the company email domain, not the individual address).

What if the prospect does not show up?

We confirm through more than one channel before the meeting to reduce no-shows. The replacement or rescheduling policy is set inside the contract before work begins, and we do not promise it verbally.

Do you work in languages other than Arabic?

Yes. The team works in Arabic and English, and we pick the language per account based on who the decision maker is.

Do you need access to our CRM?

Not required to start. If you give us limited access we log activity directly in your system; if not, we hand over a structured weekly file you can import later.

How long until the first appointment?

Usually between seven and fourteen business days from the moment the list and messaging are approved, because the first week goes into setup and product training.

Start with three qualified appointments, free

Tell us your sector and target market, and we come back within one business day with a campaign plan and a written definition of a qualified appointment.

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