Industries

The right message changes from sector to sector

We do not use one script for every client. We build the message, the account list and the outreach method around who buys in your sector and how they decide.

  • A decision-maker map per sector
  • Scripts and messaging written specifically
  • Different hiring roles per sector

Sectors with a page of their own

Each of these sectors has a page covering its buying committee, the signals we track, and its own qualification notes. We did not create a page for any sector where we have nothing worth reading to say.

SaaS & Technology

Subscription selling means every deal needs a technical yes and a commercial yes together. We identify both before the demo, so it does not end with “I will take it to management.”

Who decides
CTO / Head of Engineering, Product Manager, CFO / Finance Director
Open the sector page

FinTech

In FinTech, a message that does not survive the risk team never reaches the pricing stage. We write outreach to clear that gate, and we avoid any regulatory claim we cannot evidence.

Who decides
Head of Product / Commercial Director, Risk & Compliance Officer, Head of Information Security
Open the sector page

EdTech & LMS

Buying decisions in education track the academic year and the annual budget. A campaign launched at the wrong time gets judged a failure when the only problem was timing.

Who decides
Dean / Academic Affairs, Institutional IT Director, L&D Manager
Open the sector page

Healthcare

Healthcare does not tolerate exaggeration. We reach the administrative, operational and procurement side of medical facilities, make no medical claims, and never go near patient data.

Who decides
Medical Director, Operations Director, Procurement Manager
Open the sector page

Real Estate

We work the institutional side of the sector: developers, providers of property services and technology, and commercial partnerships. Projects are known before they are announced, and whoever builds the relationship early reaches the decision table.

Who decides
Projects Director, Procurement Manager, Commercial Director
Open the sector page

IT Services

Most IT services firms grow on referrals until they stop. The problem is that a referral cannot be scheduled or forecast. We build a regular channel alongside it that you can actually plan around.

Who decides
IT Manager / Head of IT, Operations Director, Finance Director
Open the sector page

Professional Services

In professional services your most valuable resource is a partner’s or expert’s time. Our job is to stop that time going into exploratory meetings and put it in front of a genuinely qualified account.

Who decides
CEO / Owner, CFO, Internal Project Sponsor
Open the sector page

eCommerce

We do not sell to shoppers. We work with whoever sells to the stores: platform, payment, shipping, fulfilment and services providers, where the decision is commercial and the cycle relatively short.

Who decides
eCommerce Manager, Operations & Logistics Manager, Procurement Manager at larger groups
Open the sector page

Tourism & Hospitality

We work the commercial side of tourism and hospitality: hotels, operators, travel agencies and service suppliers, where contracts are built through partnership rather than individual bookings.

Who decides
General Manager of the property, Commercial / Revenue Manager, Group Procurement Manager
Open the sector page

Other sectors we work in

We serve these sectors too, but they do not have a standalone page yet. We prefer not to publish a page until we have something genuinely worth reading in it.

Logistics & Supply Chain

A practical purchase decision driven by coverage, price and lead time. Our messaging is built on those three.

Who decides
Supply Chain Manager, Procurement Manager, Operations Manager
Roles we recruit for
Shipment Coordinator, Customer Service, Tracking Officer
Discuss your sector

Manufacturing & Industrial

A finite, known buyer list. The approach is account by account, not broad campaigns.

Who decides
Plant Manager, Procurement Manager, Development Manager
Roles we recruit for
Technical Sales Rep, Project Coordinator, After-sales Support
Discuss your sector

Contracting & Construction

Projects are known before they are tendered. We track early signals and build the relationship before the bid stage.

Who decides
Projects Director, Procurement Manager, Owner
Roles we recruit for
Quantity Estimator, Project Coordinator, Tenders Officer
Discuss your sector

If your sector is not listed, it does not mean we cannot serve you. Contact us and we will tell you frankly whether we have enough depth in your market.

Your sector has its own rules, and we know it

Tell us your sector and market, and we come back with a specific view on the right message and the size of the opportunity.